Valarie Dube

What was done successfully to meet the wants and needs of the target audience? Whirlpool created the campaign and slogan “Every day, Care” with the intention of families being their target audience. The brands’ goal was to highlight usual mundane tasks and change the perspective on them. Chores like washing, cooking, and cleaning were now being seen as part of shaping a family. Whirlpool knew that they could influence families by making their brand more personable and emotional. With this being the goal, Whirlpool introduced “perceptions of care”. Perceptions of care was introduced as a concept of multiple generation families living together where adults with children are now also taking care of their elderly parents. This campaign encouraged users to tag and share photos of caregivers who inspire them.  How was the social and consumer experience addressed?  Whirlpool used community building and user generated content during the Everyday, Care campaign. Acc...

Being 25, I am old enough to remember writing essays in middle school about the effects of using social media, if it was safe and what its future could hold. Since then a bunch of new platforms have grown in popularity. Now in 2024, people have full time careers from using social media. Making a generous amount of money too. I frequent platforms such as Instagram, Facebook, TikTok, and Pinterest and truly have positive interactions on each one. While it seems today a lot of these apps are attempting to “copy” each other when it comes to user features, they all have unique uses for me. I personally use Facebook to keep up with my family and friends rather than influencers. Tiktok and Instagram is where I choose to follow celebrities and influences along with friends. Pinterest is different where I do choose to not follow anyone but instead have a stream of random people's pictures that match what I’m interested in.  As someone who avidly checks their email, I definitely read ma...