Nike - HydroFit Concept
The Brand Nike, one of the top suppliers for athletic wear, consistently stays desired by consumers in an ever changing market. The company is known for its motivational ads and iconic swoosh logo. Their marketing aims at targeting consumers emotions as Nike promotes the underlying message of anybody can be an athlete. Consumers can expect higher quality and a large variety of clothing and shoe options from the brand. While there are many other competitors in the sportswear market, Nikes icon is seen all over professional athletes and their teams. This gives Nike a competitive advantage to those looking for athleisure with quality. The brand has positioned themselves to provide a product for almost everyone. Fitness and fashion enthusiasts are drawn to Nike for durable and comfortable gear that don’t compromise style. New Product Concept Nike HydroFit, a functional shoe designed to elevate water sports performance. Nike already has the capability and design for adaptive fit techno...