Preliminary Findings and Limitations on Nikes HydroFit Adapt Shoes
Nikes Objectives The market research conducted for Nike suggests the brand has a high focus on athletic inclusion, innovation, sustainability practices, and digital presence. The HydroFit Adapt concept shoe incorporates all of these aspects. By creating apparel that considered future objectives , Nike can stay ahead of its competitors. HydroFit Adapt fills the gap for smart water shoe footwear demand. Current and Future Industry Trends Technology in Activewear The Nike Hydrofit Adapt aligns with current key industry trends and the future of sportswear. The rise of technology in sports and growing interest in wearables position Nike to have a competitive edge when creating HydroFit Adapt. There are future opportunities for Nike to integrate AI technology to enhance the self-adjusting fit, allowing the shoe to learn from user movements in varying terrains. Sustainability Movement Sustainability is...