📱A Perspective of Influencer Marketing📷
Influencers I follow: I find myself following influencers that dress, act and have similar values as myself. It is convenient to follow influencers who post content consistently and also promote brands. I find myself discovering new products when following influencers. With the ability to follow and remove anybody, social media is truly customizable to the consumer. What do you notice about this type of marketing? This type of marketing involves paying an individual to promote products on their personal social platforms. Usually “influencers” aren’t considered celebrities but have a large enough following to be known of in the digital world. This type of marketing also is known to be more trustworthy than traditional marketing because followers can feel a personal connection to influencers. What strategies are they employing? Strategies being employed are product reviews and promoting brands for free product and/or payment in return. Influencers are be...